Business plans
We specialise in creating exceptional business plans for a variety
of organisations and opportunities. Our plans are used to guide
development, raise capital, and measure performance. They may be
coupled with investment proposals for equity investors or grant
applications for R&D or marketing funding.
We have provided business plans for new ventures, spin-off companies,
research centres, mergers and acquisitions, listed companies, and
educational institutions, securing over $29 million in capital in
the last two years.
Marketing plans
Our marketing plans enable clients to grow their business by clarifying
and refining the client organisation's mission statement, providing
meticulously researched market and competitor intelligence to help
them better understand the environment in which they operate, and
identifying ways to create and capture value, such as partnering,
brand management, or optimising the marketing mix.
Financial analysis
Our specialist corporate financial analysis skills are called upon
to create corporate budgets for cost and management accounting,
test and validate business models for new ventures and projects,
and support corporate investment decisions.
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Recent projects
Proposal wins $20 million in research funding for desalination
Situation: Murdoch University led a consortium of Western Australian universities to bid for administration of the National Centre of Excellence in Desalination under the Water for the Future program in the Australian Government's Department of the Envrionment, Water, Heritage and the Arts.
Our solution: Boronia Corporation led the collaborative development of a comprehensive proposal to administer the Centre. The proposal included including governance and IP management arrangements, collaboration and operational principles, development and marketing strategies, and budgets.
Results: The proposal was accepted without modification by the Department and formed part of the funding agreement between the Department and Murdoch University. This established the Centre as Murdoch's largest-ever concentrated research effort.
Feasibility study and business plan secures $13.5 million in funding
for an international research academy
Situation: Monash University was seeking to expand internationally,
grow its prestige, and drive research student demand.
Our solution: Boronia Corporation completed a successful
feasibility study and subsequent full business plan for a 500-student
advanced research academy located in Mumbai, India. The research
academy is a unique collaboration between Monash University and
the Indian Institute of Technology, Bombay, and will undertake fundamental
research, graduate training and industry engagement.
Results: Our business plan secured $13.5 million from Australian
and Indian governments, Monash, IITB, and BHP Billiton Limited.
The launch agreement was signed by Monash's Vice-Chancellor, Professor
Richard Larkins, and Professor Ashok Misra, Director of IITB, in
the presence of the Australian Prime Minister, Mr John Howard, during
the PM's visit to India in March 2006.
Consolidated financial reporting system provides flexible group
financial reports for a listed pharmaceutical company
Situation: Pharmaust Limited, a listed group of pharmaceutical
and biotech companies, required more flexible and reliable consolidated
financial reports and forecasts.
Our solution: Boronia Corporation developed a flexible and
robust system that produces group-wide consolidated statutory and
regulatory accounts and can be used for reporting, budgeting, and
forecasting.
Results: For the first time, Pharmaust has an integrated
flexible system that can be used to create consolidated budgets
and reports.
Business plan for listed company secures $2.1 million in a rights
issue
Situation: A listed company required a refreshed business
plan for an urgent new rights issue.
Our solution: We developed a consolidated business plan
that brought together its operating units and modelled group cash
flows.
Results: Our business plan was successful in securing shareholder
support and providing operating capital.
Cost accounting budget allows optimum production allocation for
the first time
Situation: A listed pharmaceutical company required cost
analysis for a complex and growing production division.
Our solution: The company selected Boronia Corporation to
develop a cost accounting, forecasting, and analysis model that
could be used to support resource allocation decisions.
Results: Our budget allowed the company for the first time
to analyse costs per line and enable the most efficient application
of resources. The client highly valued the "rigour and level of
detail" demonstrated.
Strategic development for a sporting organisation
Situation: A major organisation had previously adopted a
strategy of "being the provider of choice". Two years later revenues
had risen slightly but profitability was lacklustre.
Our solution: Boronia Corporation determined that the organisation
had made the error of adopting a predatory strategy in a declining
market. We identified growth opportunities in the market that enabled
it to secure a comparative advantage over competitors.
Results: The opportunities we identified allowed the client
to initiate an industry wide cooperative strategy to expand the
market.
Developing a strategic partnership for a pharmaceutical startup
Situation: A small start-up that had been spun out of a
research breakthrough was confronted with tightly controlled manufacture
and distribution for its revolutionary product. It decided to vertically
integrate and do everything in-house, from manufacturing, packaging
and distribution. But the end result was wholly inefficient and
lacks critical scale economies.
Our solution: We combed the industry in search of a suitable
partner to form a strategic alliance - not so big as to not need
them, but not so small as to be "in trouble".
Results: The outcome was a mutually beneficial relationship
in which both partners share the benefits of increased efficiency
in manufacturing and distribution, but also in marketing and administration.
There will certainly be some spin off benefits in cooperative intellectual
exchange as the relationship continues to build. The alliance Boronia
facilitated meant the start-up was not only saved from a multi-million
dollar collapse, but was able to derive maximum value from their
IP and achieve savings of hundreds of thousands of dollars from
operating synergies.
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