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Strategy development

Boronia Corporation has expertise in developing business and marketing plans and performing financial analyses for a variety of new ventures and established businesses.

Business plans

We specialise in creating exceptional business plans for a variety of organisations and opportunities. Our plans are used to guide development, raise capital, and measure performance. They may be coupled with investment proposals for equity investors or grant applications for R&D or marketing funding.

We have provided business plans for new ventures, spin-off companies, research centres, mergers and acquisitions, listed companies, and educational institutions, securing over $29 million in capital in the last two years.

Marketing plans

Our marketing plans enable clients to grow their business by clarifying and refining the client organisation's mission statement, providing meticulously researched market and competitor intelligence to help them better understand the environment in which they operate, and identifying ways to create and capture value, such as partnering, brand management, or optimising the marketing mix.

Financial analysis

Our specialist corporate financial analysis skills are called upon to create corporate budgets for cost and management accounting, test and validate business models for new ventures and projects, and support corporate investment decisions.

Recent projects

Proposal wins $20 million in research funding for desalination

Situation: Murdoch University led a consortium of Western Australian universities to bid for administration of the National Centre of Excellence in Desalination under the Water for the Future program in the Australian Government's Department of the Envrionment, Water, Heritage and the Arts.

Our solution: Boronia Corporation led the collaborative development of a comprehensive proposal to administer the Centre. The proposal included including governance and IP management arrangements, collaboration and operational principles, development and marketing strategies, and budgets.

Results: The proposal was accepted without modification by the Department and formed part of the funding agreement between the Department and Murdoch University. This established the Centre as Murdoch's largest-ever concentrated research effort.

Feasibility study and business plan secures $13.5 million in funding for an international research academy

Situation: Monash University was seeking to expand internationally, grow its prestige, and drive research student demand.

Our solution: Boronia Corporation completed a successful feasibility study and subsequent full business plan for a 500-student advanced research academy located in Mumbai, India. The research academy is a unique collaboration between Monash University and the Indian Institute of Technology, Bombay, and will undertake fundamental research, graduate training and industry engagement.

Results: Our business plan secured $13.5 million from Australian and Indian governments, Monash, IITB, and BHP Billiton Limited. The launch agreement was signed by Monash's Vice-Chancellor, Professor Richard Larkins, and Professor Ashok Misra, Director of IITB, in the presence of the Australian Prime Minister, Mr John Howard, during the PM's visit to India in March 2006.

Consolidated financial reporting system provides flexible group financial reports for a listed pharmaceutical company

Situation: Pharmaust Limited, a listed group of pharmaceutical and biotech companies, required more flexible and reliable consolidated financial reports and forecasts.

Our solution: Boronia Corporation developed a flexible and robust system that produces group-wide consolidated statutory and regulatory accounts and can be used for reporting, budgeting, and forecasting.

Results: For the first time, Pharmaust has an integrated flexible system that can be used to create consolidated budgets and reports.

Business plan for listed company secures $2.1 million in a rights issue

Situation: A listed company required a refreshed business plan for an urgent new rights issue.

Our solution: We developed a consolidated business plan that brought together its operating units and modelled group cash flows.

Results: Our business plan was successful in securing shareholder support and providing operating capital.

Cost accounting budget allows optimum production allocation for the first time

Situation: A listed pharmaceutical company required cost analysis for a complex and growing production division.

Our solution: The company selected Boronia Corporation to develop a cost accounting, forecasting, and analysis model that could be used to support resource allocation decisions.

Results: Our budget allowed the company for the first time to analyse costs per line and enable the most efficient application of resources. The client highly valued the "rigour and level of detail" demonstrated.

Strategic development for a sporting organisation

Situation: A major organisation had previously adopted a strategy of "being the provider of choice". Two years later revenues had risen slightly but profitability was lacklustre.

Our solution: Boronia Corporation determined that the organisation had made the error of adopting a predatory strategy in a declining market. We identified growth opportunities in the market that enabled it to secure a comparative advantage over competitors.

Results: The opportunities we identified allowed the client to initiate an industry wide cooperative strategy to expand the market.

Developing a strategic partnership for a pharmaceutical startup

Situation: A small start-up that had been spun out of a research breakthrough was confronted with tightly controlled manufacture and distribution for its revolutionary product. It decided to vertically integrate and do everything in-house, from manufacturing, packaging and distribution. But the end result was wholly inefficient and lacks critical scale economies.

Our solution: We combed the industry in search of a suitable partner to form a strategic alliance - not so big as to not need them, but not so small as to be "in trouble".

Results: The outcome was a mutually beneficial relationship in which both partners share the benefits of increased efficiency in manufacturing and distribution, but also in marketing and administration. There will certainly be some spin off benefits in cooperative intellectual exchange as the relationship continues to build. The alliance Boronia facilitated meant the start-up was not only saved from a multi-million dollar collapse, but was able to derive maximum value from their IP and achieve savings of hundreds of thousands of dollars from operating synergies.

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